The Making of a Blockbuster

With over 350+ Live Channels, 10000+ Movies & TV Shows and a range of good quality content, Airtel TV is among India’s leading OTT entertainment platforms. Re-launched with a full blast 360 degree campaign in December 2017, it became the most downloaded video app in the first quarter of CY ‘18, clocking 4x user growth. Strategic tie-ups with leading video content providers, premium streaming apps and broadcasters gives Airtel TV users access to the best of on-the-go entertainment content.

Innovations that fueled Growth

• Introduction of 350+ Live TV channels that allowed users to watch live content on the go!
• The best of movies and TV shows from HOOQ, Eros Now, Sony Liv, ALT Balaji, among others
• Content in 14 languages including Bhojpuri, Assamese and Gujarati
• Bundling of Amazon Prime Video membership for high-value customers
• 360 degree marketing campaign coupled with a robust GTM strategy

Airtel TV 2.0

Powered by a robust product strategy, Airtel TV has grown from strength to strength. Airtel TV will enter into a new phase of growth in the FY 18-19 with deep focus on

• Stronger partnerships with premium video content providers to unlock further value for our customers
• Live sports streaming- cricket, football world cup, among others
• Expanding the regional content library
• Integrating rich and exclusive content across genres, languages
• Tech innovations for a more immersive experience