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25 Years

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LIFESTYLE ENABLER ACROSS ALL SCREENS

DIGITAL TV SERVICES

Airtel Digital TV is one of the leading DTH service providers in India with more than 16.6 million customers experiencing a world of seamless content & connectivity. Our Direct-To-Home (DTH) platform offers both standard and high definition (HD) digital TV services with Dolby surround sound. We currently offer a total of 645 channels including 85 HD channels, 7 international channels and 4 interactive services.

Airtel DTH’s journey, has been the journey of the Indian consumer, maturing from the terrestrial TV to cable TV and now offering digitized high definition (HD) and non-linear content. Airtel DTH has always kept the customer at the heart of all its operations and it is the adoption of this customer centric approach that has inspired Airtel DTH to rapidly adapt and be an innovation leader in the industry.

Quite early on, when the non-linear OTT content was still in its infancy and nowhere close to becoming the juggernaut it is today, Airtel DTH sensed the pulse of the consumers and invested heavily in building a product that would not only ease the consumer’s pain of toggling between multiple devices & multiple remotes, but also provide a world-class seamless experience to consuming both linear and non-linear content on the biggest screen in the house – the Airtel Xstream Box!

With the telecom industry rapidly evolving and the environment undergoing a structural shift, Airtel DTH is once again, today, playing a pivotal role in Airtel’s overall vision of providing its consumers with a cohesive content & connectivity experience.

INNOVATION LEADERS FOR MORE THAN A DECADE:

2008

October 09, 2008 was a historic day in Airtel’s evolution. The launch of Airtel Digital TV (Airtel DTH) on this day, not only transformed Airtel from being just a telecom brand to a lifestyle enabler, but it was also the culmination of Airtel’s vision of expanding its presence across 3 screens – mobile, computer and TV!

2009

Airtel DTH’s promise to ‘bring home the stars’ was widely accepted by its consumers and the market, making Airtel DTH the fastest operator to cross 2 Mn subscriber base in December 2009

2014

Alliances with LG & Samsung for Integrated Digital TV (IDTV) models – box-less experience with VC card integrated with the TV itself

2015

Announced the launch of first indigenously manufactured DTH set top boxes; in step with the Government’s ‘Make in India’ initiative

Crossed 10 Million subscriber Base

2017

Launched India’s first Android based connected STB – Airtel Internet TV. It won the ‘Tech Peripheral of the Year’ award at the Nexa NDTV Gadget Guru 2017 award

2018

Launched India’s first HD box with media player feature, allowing the user to play content through a USB pen drive

2019

Launched Airtel Xstream, a converged digital entertainment application for mobile users, along with India's first Android based set-top box and OTT smart stick

Launched India’s first interactive TV self-care app (Ch. 998 on the SD/HD boxes) allowing customers to manage their DTH subscriptions & recharge from their TV screen

2020

During COVID-19 Airtel DTH became the first operator in India to pilot a truly contactless experience for customers wanting to upgrade to the premium Xstream box