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25 Years

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ENDEARING AND EXUBERANT –
A BRAND WITH A DIFFERENCE

With relentless zeal, brand Airtel has grown well beyond its Indian roots to be recognised as a highly acclaimed global brand. Demonstrating its ability to adapt to changing industry dynamics, Airtel is one of the largest global consumer brands to have emerged out of the country.

‘AirTel’ as a brand name was finalized by Mr. Sunil Bharti Mittal himself, to reflect the technological innovation of ‘Telephony over Airwaves’. Other options like ‘Be One’, ‘Tango’, ‘Bee Tel’ and ‘BTel’ were also considered as suitable brand names. Right from its inception, the idea was to position the brand as an aspirational lifestyle brand, going beyond pricing/tariff propositions only.

Iconic Campaigns

To make a mark, it is imperative to create a differentiating position and Airtel never ceases to amaze, with its incredible campaigns. With an aim to extend its reach to the remotest corners of the country, its iconic campaigns are true testimony to its success – an endeavour to earn the trust and loyalty of millions, driving home its brand message, every time.

INDIA

1995

"The power to keep in touch"

2000

"Touch Tomorrow"

2002

"Live… every moment"

2003

"Express yourself"

2008

"Barriers break when people talk"

2011

"Har ek friend zaroori hota haif"

2014

"The Smartphone Network"

2015

""Widest 4G Network"

2018

"Airtel Thanks"

2019

"Best Video Experience"

At Airtel, we are obsessed with exceptional experiences, and what better way to reach you than our remarkable campaigns! Touching hearts, delighting customers, overwhelming senses – we are ready to be a part of your life in truly unique ways.

AFRICA

2008

"The Friendship Network"

2010

"AirtelONE8"

2011

"Airtel Rising Stars"

2014

"Airtel Trace Music"

2015

"It's Now"

2015

"Fastest Network"

Airtel Ambassadors
- Leaving a Lasting Impact

Customer connect is always a priority at Airtel. To reach out, to earn the trust of millions, we rely on the immense contribution of our brand ambassadors - icons that enshrine our core brand value. Airtel's ambassadors not just spread the message far and wide, but leave a lasting imprint on consumers, ensuring and enhancing connectivity - between the brand and its user base.

Karishma Kapoor

2001

Shahrukh khan

2001

A R Rahman

2002

Kareena Kapoor

2002

Sourav Ganguly

2002

R Madhavan

2002

Sachin Tendulkar

2003

Vidya Balan

2008

Saif Ali Khana

2008

Kumar Sangakkara

2009

Yaya Touré

2015

Sasha Chettri

2015

Did you know ?

Airtel’s signature tune, composed by A R Rahman, is the world’s most downloaded mobile music with over