Pilot in Rajasthan receives extremely positive customer response
70% of the accounts opened in rural areas, contributing to the Government’s vision of Financial Inclusion and
Banking for All
New Delhi/Jaipur, December 11, 2016: Airtel Payments Bank, the first payments bank in India to go
LIVE, today said it has opened over one lakh (100,000) savings accounts in less than two weeks of rolling out its
pilot services in Rajasthan.
Close to 70% of the over one lakh accounts opened with Airtel Payments Bank are in rural areas, highlighting the
massive scope for serving customers, particularly in unbanked and underbanked pockets.
Airtel Payments Bank offers basic banking services to customers by leveraging Airtel’s vast retail network and
taking basic banking services to the doorstep of customers via neighbourhood Airtel retailers. In Rajasthan, Airtel
Payments Bank is rolling out pilot services across 10,000 Airtel retail outlets, which also acts as banking points.
Two-thirds of these banking points across Rajasthan are in rural areas.
Shashi Arora, MD & CEO, Airtel Payments Bank said, “The customer response has been extremely
positive and validates our retail based model that will also allow us to take our banking services closer to the
customer. We have been able to deliver a smooth digital banking experience to customers and our systems have worked
flawlessly to manage the quick scale up. We are also getting a good response from merchants and have further
accelerated their onboarding.”
Airtel Payments Bank plans to have a network of 100,000 merchants (shops) across Rajasthan by the end of the year.
All these merchants will accept digital payments via Airtel Payments Bank using a mobile phone. Airtel Payments Bank
will not charge any processing fee from merchants for this facility.
Airtel Payments Bank is a fully digital and paperless bank. All its Banking points will offer bank account opening
services and cash deposit & withdrawal facilities.
Airtel Payments Bank’s services can be accessed by Airtel customers on their mobile phones by dialing 8800688006. Customers can also visit any designated Airtel retail outlet to access services (and not just the outlet where they have opened the account).