Airtel brings premium Edutech content to its DTH platform

Launches India's First dedicated TV channels for JEE, NEET preparation in partnership with Aakash Institute

• Aakash Edu TV brings high quality learning experience to the biggest screen in the Home
• In particular, benefits aspiring students in small towns and villages, who have limited or no access to Internet

New Delhi, October 12, 2020: Airtel Digital TV, the DTH arm of Bharti Airtel (“Airtel”), and Aakash Educational Services Limited (Aakash), the national leader in test preparatory services, today launched India’s first dedicated TV channel for medical and engineering entrance exams preparation.

Aakash Edu TV, which is available exclusively on Airtel Digital TV, will provide high quality coaching sessions to students across India who are preparing for entrance exams such as JEE/Advanced and NEET. Best-in-class faculty of Aakash will teach the students through LIVE interactive classes and help students learn key concepts and solve problems.

Starting at just Rs 247/month, Aakash Edu TV-JEE and Foundation will be available on Airtel DTH Channel No. 467 and Aakash Edu TV - NEET will be available on Airtel DTH Channel No. 478. Customers with Airtel Digital TV subscription simply need to give missed call on 9154052467 to subscribe for JEE Channel and 9154052478 to subscribe for the NEET Channel amongst other activation methods

This path breaking initiative brings a wide range of benefits to millions of students across India.

• Makes access to Aakash’s high quality test preparation highly accessible by taking it to over 17 mn Airtel Digital TV customers. In particular, it benefits students in smaller towns and villages, who have limited access to broadband/internet.
• Learning on the biggest screen (TV) in the Home makes the experience better for students. All the content will be delivered seamlessly in High video and audio quality.
• In today’s times of social distancing requirements, it helps students access Aakash classes from the safety and comfort of their homes.

Sunil Taldar, Director – Homes, Bharti Airtel said: “We are delighted to partner with Aakash Institute to offer high quality Ed-tech content to our 17 Mn DTH customers across the country in an affordable and simple way, helping millions of aspiring students to realize their dreams of clearing Medical and Engineering entrance exams using high quality test preparation offered through Aakash EduTV on Airtel DTH platform. This partnership further underscores the high potential for innovation in DTH and improving lives of our customers by offering value added digital services.”     

Commenting on the launch of Aakash Prime TV, Mr. Aakash Chaudhry, Director and CEO of Aakash Educational Services Limited (AESL) said, “At AESL, we believe that if a girl child gets educated the whole family gets educated. We are committed to providing the best of the facilities to deserving students across the country. Through Aakash Edu TV, we will now be able to convert the dream of every boy or girl who wants to become a doctor or engineer into reality. This program transcends geographical boundaries and does away with the dependence on modern gadgets and internet facility. We look forward to welcoming new students to the Aakash family and would like to help them hone their skills in an effective manner in the comfort of their home.”

Aakash Institute aims to help students in their quest to achieve academic success. It has a centralized in-house process for curriculum and content development and faculty training and monitoring, led by its National Academic Team. Over the years, students from Aakash have shown proven selection track record in various Medical & Engineering entrance exams and competitive exams such as NTSE, KVPY, and Olympiads.