Airtel partners with
Bharti AXA Life
to launch an innovative prepaid bundle with
inbuilt insurance cover
of Rs 4 Lakh

Airtel’s new Rs 599 pre-paid bundle offers 2 GB/day, Unlimited Local/STD Calls, 100 SMS/day for 84 days along with term insurance of Rs 4 lakh

• At just Rs. 200 per month, the pre-paid bundle offers the convenience of seamless high speed data connectivity and peace of mind with financial security

• End-to-end digital process for the insurance cover which continues with every subsequent recharge

Chennai, September 23, 2019: Bharti Airtel (“Airtel”), India’s largest integrated telecommunication services provider, and Bharti AXA Life Insurance have partnered to leverage the deep penetration of mobile services to build a financially secure India.

Airtel today launched an innovative Rs. 599 pre-paid bundle with 2GB data/day, unlimited calls to any network and 100 SMS/day, and also offers Rs 4 lakh life insurance cover from Bharti AXA Life Insurance. The recharge comes with a validity of 84 days and the insurance cover continues automatically for three months with every recharge. 

As per the IRDAI, the insurance penetration in India is less than 4% (of the population) while mobile penetration is close to 90%. It is estimated that India will have close to 830 million smartphone users by 2022.

This innovative pre-paid bundle by Airtel and Bharti AXA Life Insurance combines Airtel’s deep distribution reach, including presence in rural pockets, with Bharti AXA Life’s expertise in insurance to make it very simple for millions of uninsured and underinsured Indians to get a sizeable life insurance cover every time they recharge their mobile phones.

Airtel has engineered the entire process to be delivered digitally in a matter of few minutes. A customer needs to enrol for the insurance after first recharge through SMS, Airtel Thanks App or the Airtel Retailer.

The life insurance cover, which is available to all customers aged 18-54 years, requires no paperwork or medical examination and the certificate of insurance will be instantaneously delivered digitally. A physical copy of the insurance will be delivered to customer’s doorstep on request.

The product is currently available to customers across Tamil Nadu and Pondicherry and its availability will be gradually extended to pan-India in the next few months.

Manoj Murali, CEO – Kerala and Tamil Nadu, Bharti Airtel, said “Airtel has empowered millions of customers across Tamil Nadu and Pondicherry with world-class telecom connectivity. We believe our network is a great platform to digitally deliver a range of services and solve the problems of customers. We are delighted to partner with Bharti AXA Life Insurance to roll out this innovative offering and remove the barriers of price, access and payment inconveniences for the adoption of life insurance in India. We remain committed to building a digitally enabled and financially secure Tamil Nadu.”

“We have always been at the forefront of creating customer-centric protection products in the industry. The strategic association with Airtel as a Group master policyholder and Airtel’s pan-India vast distribution network will boost insurance penetration in the country. The introduction of term insurance with every pre-paid recharge provides protection benefits to consumers,’’ said Vikas Seth, Managing Director and CEO, Bharti AXA Life Insurance.

About Bharti Airtel

Bharti Airtel Limited is a leading global telecommunications company with operations in 18 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed home broadband, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G, 4G wireless services and mobile commerce. Bharti Airtel had over 403 million customers across its operations at the end of June 2019. To know more please visit, www.airtel.com  

Bharti AXA Life Insurance Company Ltd.

Bharti AXA Life Insurance is a joint venture between Bharti, one of India’s leading business groups with interests in telecom, agriculture business and retail, and AXA, one of the world’s leading organizations with interests in financial protection and wealth management. The joint venture company has a 51% stake from Bharti and 49% stake of AXA. The company has pan-India presence through its 238 offices and offers a wide range of value for money and need-based insurance products targeted at individual and groups.