Airtel upgrades the wide range of exclusive benefits under #AirtelThanks

• Airtel Platinum customers will now get unlimited access to the full ZEE5 catalogue as part of their monthly plans

New Delhi, June 3, 2019: Bharti Airtel (“Airtel”) and ZEE5, India’s fastest growing OTT platform today announced that they have further strengthened their strategic partnership to enable a world-class digital content experience for Airtel mobile customers.

As part of Airtel’s refreshed #AirtelThanks customer rewards program, all Airtel Platinum customers will now get unlimited complimentary access to ZEE5’s vast content catalogue as part of their plan benefits. All Airtel mobile customers on Infinity Postpaid plans of Rs 499 and above will be eligible for this exclusive benefit. For more details on Airtel Infinity Postpaid please visit here.

ZEE5 has an extensive digital content library that includes the Video on Demand (VOD) network content along with the recently launched ZEE5 Originals, Movies, TV Shows, Music Videos, Lifestyle shows, Kids shows and Plays. Some of the top shows across languages include Karenjit Kaur – The Untold Story of Sunny Leone; Rangbaaz - starring Saqib Saleem, Ranvir Shorey, Aahana Kumra, Ravi Kishan and Tigmanshu Dhulia; Prateik Babbar, Sonal Chauhan and Jisshu Sengupta starrer Skyfire; Arjun Rampal, Sakshi Tanwar, Neeraj Kabi starrer The Final Call; Anjali Patil, Sachin Khedekar, Vikram Gokhale’s Hutatma (Marathi), Auto Shankar (Tamil), Amala Akkineni in High Priestess (Telugu) and upcoming shows like Dia Mirza and Mohit Raina starrer Kaafir; a one-of-its-kind football series with a cause - Bombers and blockbuster movies - Uri – The Surgical Strike, Simmba, Kedarnath, Veere Di Wedding, etc.

Airtel Platinum customers simply need to claim free ZEE5 Subscription offer from Airtel Thanks section of My Airtel app thereby download the ZEE5 app to start accessing this premium content.

Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said: “#AirtelThanks has received phenomenal response and we are delighted to bring ZEE5’s exciting content to our Platinum customers as part of the value proposition. We will continue to expand our ecosystem of partners to enable a differentiated experience for our customers.”

Manish Aggarwal, Business Head, ZEE5 India said, “This partnership is in line with our growth strategy as it is a crucial step towards fulfilling our aim to offer new and exciting content. It will strengthen our reach by the potential proliferation of ZEE5 premium content to a wider and new set of audience. We are happy to partner with Airtel, and via similar partnerships we will continue to enhance our offerings with the customer at the center.”

#AirtelThanks is now tiered in its offering – Silver, Gold and Platinum. Each tier opens a whole new set of benefits for Airtel customers. Airtel Platinum customers get VIP service, premium content, e-books, device protection, and exclusive invites and priority access to events and sales.

The benefits are powered by Airtel’s strong partnerships with leading platforms and brands.

#AirtelThanks is powered by a great app experience, which helps users choose, access and navigate through their benefits in a very simple and user-friendly manner. The upgraded Airtel Thanks app uses strong data-science and segmentation algorithms to customize the user experiences, based on user interests and profiles.

ZEE5 is home to 1 lakh hours of On Demand Content and 70+ live TV channels. With over 3500 films, 500+ TV shows, 4000+ music videos, LIVE TV Channels across 12 languages, ZEE5 presents a blend of unrivalled content offering for its viewers across the nation and worldwide. ZEE5 also offers ground breaking features like 11 navigational languages, content download option, seamless video playback and Voice Search.

About Bharti Airtel

Bharti Airtel Limited is a leading global telecommunications company with operations in 18 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed home broadband, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G, 4G wireless services and mobile commerce. Bharti Airtel had over 403 million customers across its operations at the end of March 2019. To know more please visit, www.airtel.com

About ZEE5

ZEE5 is the digital entertainment destination by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home to 1 lakh hours of On Demand Content and 70+ live TV channels. The platform brings together the best of Originals, Indian and International Movies and TV Shows, Music, Kids content, Cineplays, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers ground breaking features like 11 navigational languages, content download option, seamless video playback and Voice Search.

Follow ZEE5 on Facebook.com/ZEE5, Twitter.com/ZEE5India, Instagram.com/ZEE5

About ZEEL

Zee Entertainment Enterprises Ltd. (ZEE) is a worldwide media brand offering entertainment content to diverse audiences. With a presence in over 173 countries and a reach of more than 1.4 billion people around the globe, ZEEL is among the largest global content companies across genres, languages, and platforms.

ZEE is present across broadcasting, movies, music, digital, live entertainment and theatre businesses, both within India and overseas. ZEE has more than 250,000 hours of television content and houses the world’s largest Hindi film library with rights to more than 4,200 movie titles across various languages. ZEE has also produced several movies for theatrical release and is the fastest growing music label in India.

More information about ZEE and its businesses is available on www.zeeentertainment.com

Official Social Media Platforms:

Twitter  :   ZEECorporate/Twitter.com

Facebook  :   ZEECorporate/Facebook.com

LinkedIn  :  https://www.linkedin.com/company/zeecorporate/