Makes it even more convenient for customers to quickly resolve basic queries like balance, validity
etc. without having to call customer care or visit a retail store
Now available in Hindi, Punjabi, Marathi, Gujarati, Tamil, Telugu, Malayalam, Kannada, Bangla, Oriya and
Assamese
Free facility requires customers to simply dial *121# from their mobile and follow an easy to navigate menu on
their screens to get all information relating to their prepaid numbers in their preferred language
- Airtel is the first mobile operator to offer self-care in regional language, making it more accessible to
hundreds of millions of customers.
- Yet another innovation from Airtel to digitally empower customers and add to the overall customer experience.
New Delhi, June 23, 2017: Bharti Airtel (“Airtel”), India’s largest telecommunications services
provider, today announced the launch of *121# Digital Care platform in Hindi and10 more regional languages - Punjabi,
Marathi, Gujarati, Tamil, Telugu, Malayalam, Kannada, Bangla, Oriya and Assamese. This makes the Digital Care platform
much more accessible for millions of Airtel prepaid mobile customers across the country. This is yet another industry
first from Airtel to empower customers and deliver best-in-class service experience.
*121# Digital Care is a quick and easy to use platform for Airtel prepaid customers to get basic information like
balance amount/recharge validity/ details of last few transactions etc. In addition, information relating to ongoing
offers can be accessed via this platform and customers can also activate/deactivate value added services on their
own.
Customers simply need to dial *121# from their mobile phones and access an easy to navigate menu on their mobile
screens to get their account related information in a matter of seconds. No need to wait to speak to a customer care
executive or visit an Airtel retail store for basic queries.
*121# Digital Care facility is completely free of cost and does not require a data connection. It can be accessed via
all smartphones and feature phones with regional language support.
Sarang Kanade, Director – Customer Experience, Bharti Airtel said, “This is yet another innovation
from Airtel for the Indian market and will add to the overall service delivery experience. *121# Digital Care is
already popular among our pre-paid customers given its ease of use, convenience and the introduction of regional
languages will further lower the barrier to self-care adoption for basic information. The growing penetration of
mobile devices with regional language support will accelerate the adoption of this platform.”
Airtel has over 275 million mobile customers across India, of which appx. 93.7% are prepaid.
About Bharti Airtel
Bharti Airtel Limited is a leading global telecommunications company with operations in 17 countries across Asia and
Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in
terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile
commerce, fixed line services, high speed home broadband, DTH, enterprise services including national &
international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G and 4G wireless
services and mobile commerce. Bharti Airtel had over 372 million customers across its operations at the end of March
2017. To know more please visit,
www.airtel.in