The Airtel Girl and her friends will answer it in a brand new campaign, which goes on air today
New Delhi, March 15, 2017: Sasha Chhetri, the Airtel Girl, and her friends are back in a brand new
campaign. This time they are trying to figure out which mobile network is India’s fastest and what’s the proof for
it.
The answer is Airtel, which has been rated as India’s fastest* mobile network by Ookla - the global leader in mobile
broadband testing and web-based network diagnostic applications. Ookla’s findings are based on analysis of millions
of internet speed tests by mobile customers across India using its popular Speedtest app. The results include all
mobile tests, regardless of connection technology.
Airtel’s latest campaign, which has been conceived by Taproot-Dentsu, will have a 360 degree media mix led by TV. It
will have support legs in Outdoor, Print, Radio and Digital mediums.
As acknowledged by Jamie Steven, COO at Speedtest by Ookla “We are pleased to acknowledge Airtel as India’s
Fastest Mobile Network for 2016. This award recognizes Airtel’s commitment to delivering fast speeds and a strong
network to their customers across India.”
Says Rajiv Mathrani, Chief Brand Officer, Bharti Airtel, “Consistent high network speed is a
crucial consumer expectation and it’s great that millions of Ookla tests have now proved Airtel to be the fastest
network amongst all. Our new campaign is aimed at reinforcing our superior network capability that enables us to
deliver best in class online experience to our customers across the country.”
Added Agnello Dias of Taproot Advertising, "Ookla is the world leader in speed tests and all
we had to communicate is that it had proven Airtel to be the fastest in India. We chose to do it via an all too
familiar face"
Airtel has been consistently rated as India’s fastest mobile network. Airtel offers high speed mobile broadband in
all 22 telecom circles of the country.
| Campaign Lead from Airtel: | Rajiv Mathrani (Chief Brand Officer) |
| Creative agency: | Taproot-Dentsu Pvt. Ltd |
| Directors: | Nitin Parmar |
| Original Composition: | AR Rahman (Airtel tune) |
| Production: | Equinox Films |
| Media Agency: | GroupM |
| Date of release: | 15th March 2017 |