Airtel and Apple enter into a strategic partnership to exclusively offer Apple TV+ and Apple Music to its Wi-Fi and Postpaid customers

Apple TV+ is now available to all Home Wi-Fi customers at tariffs starting Rs. 999

All postpaid customers on plans above Rs. 999 will now have access to Apple TV+ and can enjoy 6 months free of Apple Music

New Delhi, February 24, 2025: Bharti Airtel and Apple have entered into a strategic partnership to bring the highly acclaimed Apple TV+ streaming services and Apple Music to Airtel customers. All Home Wi-Fi customers on plans starting Rs. 999 will get access to the captivating content of Apple TV+ with the option to stream content on multiple devices while on the move. Additionally, postpaid customers on plans starting Rs. 999 will get access to Apple TV+ and can enjoy 6 months of free Apple Music that features a vast catalog of both Indian and global music.

This strategic partnership with Apple will allow Airtel customers to get exclusive access to premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment. Additionally, Apple Music’s unmatched library across multiple languages such as English, Hindi, and more, ensures an unparalleled audio experience.

Siddharth Sharma – Chief Marketing Officer and CEO – Connected Homes, Bharti Airtel said, “We are excited to announce a transformative partnership with Apple by bringing their highly acclaimed video and music content exclusively to our customers. This collaboration offers an extraordinary opportunity to millions of our Home Wi-Fi and Postpaid customers, giving them access to Apple's premium content catalog. We are confident that this partnership will redefine the content consumption landscape, setting a new standard for entertainment experiences amongst customers. Together, we aim to deliver a premium entertainment ecosystem for our valued customers.”

Shalini Poddar, Director - Content and Services, Apple India, "We’re excited to partner with Airtel to bring our best-in-class music service; premium TV series and films to millions of users, redefining possibilities for audiences across India. The partnership aligns with our strategic goal of making award-winning content, stories and entertainment readily accessible, with something for everyone.”

With this partnership, customers can enjoy ad-free access to all Apple TV+ original series and movies, with global award-winning hit series like "Ted Lasso," “Severance," "The Morning Show,” “Slow Horses” “Silo,” “Shrinking” and “Disclaimer” as well as the latest movies such as “Wolfs" and "The Gorge." In addition, customers get access to 6 months free of award-winning Apple Music, which offers one of the largest collections of both Indian and global music, expertly curated playlists, artist interviews, Apple Music Radio along with exciting features like Apple Music Sing and time-synced lyrics as well as lossless audio, and immersive Spatial Audio.

Home Wi-Fi Plans:

With the addition of Apple TV+ and Apple Music, along with existing partnerships with major streaming players like Amazon Prime, Netflix, ZEE5 and Jio Hotstar, Airtel WiFi customers now have an unrivalled wealth of entertainment options at their fingertips, cementing Airtel's position as a frontrunner in providing a holistic and enriching digital lifestyle experience to its customers.

About Bharti Airtel Limited:

Headquartered in India, Airtel is a global communications solutions provider with over 550 million customers in 15 countries across India and Africa. The company also has its presence in Bangladesh and Sri Lanka though its associate entities. The company ranks amongst the top three mobile operators globally and its networks cover over two billion people. Airtel is India’s largest integrated communications solutions provider and the second largest mobile operator in Africa. Airtel’s retail portfolio includes high speed 4G/5G mobile broadband, Airtel Xstream Fiber that promises speeds up to 1 Gbps with convergence across linear and on-demand entertainment, streaming services spanning music and video, digital payments and financial services. For enterprise customers, Airtel offers a gamut of solutions that includes secure connectivity, cloud and data centre services, cyber security, IoT, Ad Tech and cloud based communication. Within our diversified portfolio, we offer passive infrastructure services through our subsidiary Indus Tower Ltd. For more details visit www.airtel.com”

About Apple Music

Apple loves music. Apple revolutionised the music experience with iPod and iTunes. Today, the award-winning Apple Music celebrates musicians, songwriters, producers, and fans with a catalog of over 100 million songs, expertly curated playlists, and the best artist interviews, conversations, and global premieres with Apple Music Radio. With original content from the most respected and beloved people in music, autoplay, time-synced lyrics, lossless audio, and immersive sound powered by Spatial Audio with Dolby Atmos, Apple Music offers the world’s best listening experience, helping listeners discover new music and enjoy their favourites while empowering the global artist community. Apple Music is available in over 167 countries and regions on iPhone, iPad, Mac, Apple Watch, Apple TV, HomePod, CarPlay, Apple Vision Pro and online at music.apple.com, plus popular smart speakers, smart TVs, and Android and Windows devices. Apple Music is ad-free and never shares consumer data with third parties. More information is available at apple.com/apple-music.

About Apple TV+

Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all your favourite screens. After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have earned 550 wins and 2,557 award nominations and counting, including multi-Emmy Award-winning comedy “Ted Lasso” and historic Oscar Best Picture winner “CODA.”

Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for INR99 per month with a seven-day free trial for new subscribers. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV or Mac can enjoy three months of Apple TV+ for free.*