New Delhi, February 23, 2018: Bharti Airtel (“Airtel”), India’s largest telecommunications services provider, and Motorola Mobility India, today announced a partnership to offer a range of budget friendly 4G smartphones under Airtel’s ‘Mera Pehla Smartphone’ initiative.
|
|
Moto C |
Moto E4 |
Lenovo K8 Note |
|---|---|---|---|
|
Payment (Rs) |
Moto C 5999 |
Moto E4 8499 |
Lenovo K8 Note 12999 |
|
Cashback (Rs) |
Moto C 2000 |
Moto E4 2000 |
Lenovo K8 Note 2000 |
|
Effective Price (Rs) |
Moto C 3999 |
Moto E4 6499 |
Lenovo K8 Note 10999 |
|
Screen Size |
Moto C 12.7cm (5) |
Moto E4 12.7cm (5) |
Lenovo K8 Note 13.97cm (5.5) |
|
Processor |
Moto C 1.1 GHz quad core |
Moto E4 1.3GHz quad-core |
Lenovo K8 Note 2.3 GHz Deca-core |
|
RAM/ROM |
Moto C 1GB/16GB(expandable to 32 GB) |
Moto E4 2GB/16 GB (expandable to 128 GB) |
Lenovo K8 Note 4GB/64GB (expandable to 256 GB) |
|
Camera – R/F |
Moto C 5MP/2 MP with selfie flash |
Moto E4 8 MP/5 MP with selfie flash |
Lenovo K8 Note 13+5MP, Dual Rear cameras /13MP Selfie camera with party flash |
Under the partnership two popular 4G smartphones from Motorola - Moto C, Moto E4 and the Lenovo K8 Note from Lenovo will be available with a cashback of Rs 2000, thereby, bringing down the effective price of the devices and bringing them within the reach of more customers. All smartphones will come bundled with a special recharge pack of Rs 169 from Airtel offering 1GB 4G data per day and unlimited calling benefits – local and STD.
The Moto C, at an effective price of Rs 3999, becomes a great option for first time smartphone users. Moto E4 with an all-day battery is perfect for the consumer who is always on the go. The popular Lenovo K8 Note, which has a large 13.97 cm (5.5) Full HD display, 10 core processor and dual rear cameras, offers a budget friendly option for young customers looking to make a one-time investment for a smartphone with a premium build and advanced specs.”
Vani Venkatesh, Chief Marketing Officer, Bharti Airtel said, “We are delighted to collaborate with Lenovo under the ‘Mera Pehla Smartphone’ initiative. It marks a major milestone in our journey towards building a large open ecosystem of affordable smartphone options for our valued customers. We look forward to working with Lenovo MBG to bring smartphones within the reach of more and more customers.””
Sudhin Mathur, Managing Director, Motorola Mobility India and Lenovo MBG India, said, “We are delighted to partner with Airtel in the ‘Mera Pehla Smartphone’ initiative, as it opens a world of limitless possibilities for the consumers. It is a great opportunity for Airtel subscribers to upgrade to 4G and enjoy the meaningful experiences across Motorola & Lenovo smartphones. We are confident that with this partnership, we will be able to empower more users with an enriched mobile experience.”
The cashback benefit of Rs 2000 will be given to customers in two installments over 36 months. A customer need to make Airtel prepaid recharges worth Rs 3500 within the 18 months to be eligible for the first cashback installment of Rs 500. Similarly, another set of recharges worth Rs 3500 over the next 18 months will make the customer eligible for the second installment of Rs 1500.