What is Digital Gold and how does it work?

It is no big secret that everyone wishes to build their wealth over the long term. And even short term, depending upon what your goals are and how much risk you are willing to take. Regardless, many people are very much interested in investing. And with so many channels to invest upon, people inevitably end up diversifying their portfolios. Hot on the heels of that, comes digital gold rate today.

Now, gold has been a precious metal since the ancient ages. And that continues to this date. In the meantime, the price of gold has only increased. Furthermore, the shiny yellow metal continues to enjoy its popularity amongst the Indian citizens as well. It is seen as an asset by almost everyone. Now, there is more than one single way of investing in gold. And it does not always have to be in the physical form.

In the last few years, there has been a significant boom in the digital gold market. However, a large number of people are probably not quite aware of it. Here’s our take on what digital gold is, and how you can reap the benefits by investing into it.

What is digital gold?

To put thing in layman terms, if you are investing in digital gold, you are simply investing in a form of physical gold. By buying it virtually, you are holding on to the same amount of gold that you would, but it is digital. And just like physical gold, you can very easily sell it or buy even more amounts of it, until you are pleased with your investment. Furthermore, you can buy it with a minimum investment of ₹1 as well.

Now, digital gold is considered as an asset, but in many cases, physical gold could be counted as a liability. After all, if you do have gold in its physical form at home, you run the risk of storing it somewhere safe. Furthermore, there are making charges, purity and even legitimacy issues. You would not have to encounter any of these challenges when it comes to digital gold.

How does digital gold work?

The digital gold that you purchase is stored in a vault. It is 24 carat pure gold, which can only be accessed via secure channels. You can purchase your share at any time during the day. Furthermore, you can also sell it away whenever you wish to change your investment plans. You could also check the digital gold rates or search digital gold rate today to keep track on your investment regularly.

Thus, it is extremely flexible and hence, easy to manage for everyone. The digital form of gold has made it much easier to acquire than ever before. It is extremely convenient as well.

Is digital gold safe?

There is utmost security when it comes to your digital gold. Furthermore, since you are not directly handling the gold, you can be more assured. As we have discussed above, there no handling or storage hassles that you have to go through. As a result, you save up on locker charges, and you need not worry about theft or loss.

Where to buy digital gold?

If you are indeed thinking how to purchase digital gold, then here’s what you need to do:

1. Download the Airtel Thanks app on your smartphone. The Thanks app is supported on both Android and iOS platforms.
2. Now, open the Airtel Thanks app and click on the Shop section on the bottom tabs.
3. On the Shop page, scroll down until you come across the Financial Services section. Here you will see services such as insurance, loan offers and more. Click on the View All part.
4. Now, you can see all the financial services that are offered in Airtel Thanks. Scroll down a bit and you will come across the digital gold section.
5. Read the information on the screen, open your savings bank account with Airtel Payments Bank and get started on your journey!

What are the benefits of digital gold investment?

Here are some benefits that make it even more enticing:

1. As an investor, you can take physical delivery of the gold that you have invested at your doorstep.
2. You could ideally invest an amount as small as ₹1, if you wish to do so.
3. It can be used as collateral in case you are purchasing online loans.
4. The digital gold that you invest is always genuine and of the highest quality (24K)
5. You could also exchange it for physical jewellery.

Now, there’s also lots more that you can do with the Airtel Thanks app. You can use it to make instant 4G mobile recharges, pay DTH and broadband connections.

Furthermore, you can even pay bills for other utility services such as electricity bill payment. Hence, you electricity bill, water bill and others, everything is taken care of.

FASTag recharges are supported on the Thanks app too. Download the Thanks app to buy digital gold and benefit from all these services.