Airtel IoT SuperTracker steers logistics sector from blind spots to clear gains

The Challenge

Billing and tracking challenges for high-value consignments

One of India’s leading supply chain logistics players, operating across 29 states with 156 hubs, was facing a critical issue—lack of control over its shipments due to the heavy reliance on third-party fleet operators. This dependence meant the company had to rely on the provider’s capabilities for tracking and overall operations, limiting their oversight. Communication gaps between the company and vendors also made it difficult to coordinate efficiently and address issues in real time.

As a result, they struggled to monitor high-value consignments, increasing the risk of theft and delays. This lack of control further led to inaccurate billing, with data provided by the vendors often being flawed, making it difficult to verify costs and maintain operational efficiency. It was clear: this logistics player needed a new approach, and fast.

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The Solution

Enhanced visibility and security with Airtel SuperTracker

Enter Airtel IoT’s SuperTracker—a device designed to turn the tide for companies struggling with visibility and control. Unlike traditional GPS trackers, which are often hardwired into vehicles and offer limited flexibility, the SuperTracker is an independent, portable solution. This small but powerful device could track individual shipments with precision, regardless of the vehicle carrying them. With a long-lasting battery and an intuitive, interactive interface, it offered clear visibility into asset movement—a critical advantage in an industry where visibility is key.

Here’s how Airtel IoT’s SuperTracker transformed the logistics giant’s operations:

• Independent Shipment Tracking: Each shipment was now monitored, Independent of the vehicle, allowing the company to pinpoint its exact location at any given moment.
• Portable and Long-lasting: With a battery life of up to 38 days, the SuperTracker was easy to deploy and required minimal maintenance—an ideal solution for a company managing numerous third-party fleets.
• Real-Time Visibility: The logistics player could now make informed decisions quickly, optimizing routes, reducing transit times, and enhancing overall efficiency.
• Enhanced Security: With geo-fencing capabilities, the risk of theft was significantly reduced, giving the company peace of mind.
• Improved Billing Accuracy: By cross-referencing data from the SuperTracker with reports from fleet vendors, the company could identify and address billing discrepancies, ensuring they only paid what was due.

The impact of these changes was immediate and profound.

The Impact

Improved tracking led to reduced costs and operational efficiency

SuperTracker transformed how the company managed its logistics, bringing business gains.

Enhanced Efficiency: SuperTrackers streamlined operations, reducing downtime and improving route optimization, leading to smoother logistics workflows.

Lower Support Costs: The robust performance of the new devices significantly cut post-sale support costs, eliminating the need for frequent recalls and minimizing brand damage.

High ROI: The cost-effective nature of SuperTrackers ensured a quick return on investment, even when some devices were not recovered, ultimately driving better financial outcomes.

Conclusion

Airtel IoT’s SuperTracker has proven itself as an indispensable tool for the logistics industry. By addressing the critical challenges of cargo theft, inefficient tracking, and unreliable third-party data, it has empowered companies to take back control of their operations. As the logistics sector continues to evolve, solutions like SuperTracker will play a pivotal role in shaping the future—one where efficiency, security, and transparency are not just goals, but the new standard.