Value creation methodology

An aspirational brand that is ready for the future

  • Vision

    Our vision is to enrich the lives of our customers. Our obsession is to win customers for life by providing an exceptional experience.

  • Objectives

    Grow market share. Hold cost.

  • Values

    Alive. Inclusive. Respectful.

How we will win

More high revenue (ARPU) customers

  • Grab increased share of 4G devices
  • Drive rapid data consumption, accelerate SIM consolidation and accelerate postpaid

More services per customer

  • Build the largest Payments Bank by creating differentiation
  • Accelerate Airtel homes through brilliant service bundling
  • Drive depth of product portfolio in B2B

Brilliant customer experience

  • Eliminate customer frustration across clusters
  • Deliver a world class network experience
  • Revamp our stores for improved growth and customer experience

Win with the Portfolio

  • Accelerate home broadband, B2B growth, and DTH
  • Drive new revenue streams through a combination of content, innovation & alliances

War on waste

  • Drive down cost through challenging the status quo
  • Accelerate active sharing, fiber and joint sourcing of bandwidth
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